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Seek Irony are :
Kfir Gov - Vocs & Electronics/Keyboards/Sampling Production
Alex Campbell - Guitars & Electronics/Keyboards/Sampling Production
Adam Donovan - Bass/Misa Tri Bass
Rom Gov - Drums

Genrefication really helps no-one.
It can ruin things. Dilute them.
In fact, genrefication can make ears lazy and distort what minds are being fed.

Seek Irony don’t do the conventional ’genres’. They don’t believe in simple boxes. They don’t adhere to ‘one-style-only’ definitions. It's time to break the box!

“Our fans describe Seek Irony best as a mixture between an electric live Rock show and a massive dance Rave party,” says Kfir, “one where loud drums and guitars featuring true musicianship, meets sub bass music, beats and sounds that make you want to dance. Add to that a unique light show and dancers in costumes and you’re at a Seek Irony show.”

Hailing from Tel Aviv, Israel, Seek Irony’s energy was forged early on by its founding members, Kfir (vocals) and Rom Gov (drums) who were furiously active during their youth.
“I was 12 years old when I started learning guitar, at the time my brother was 8,”chuckles Kfir.
“ First time we heard “Sad But True” by Metallica, we were hooked,” remembers Rom.
“I remember him pounding on every possible pot in the house until he reached the age of 9 when our parents eventually caved in and bought him a drum kit,” laughs Kfir. “His kit was placed in my bedroom and we naturally started playing music together. We wrote our first song a year later. We did our first demo recording in a professional recording studio and our first live performance in a venue in Tel Aviv when I was 15 and Rom was 10 and we’ve been at it ever since.“

”We listened to Grunge and Metal music, like Metallica, AC/DC, Aerosmith, Megadeth, Pantera, Faith No More, Alice in Chains, Pearl Jam, Rage Against The Machine,” says Rom. “We later opened our taste towards more Modern Rock bands such as Tool, System of a Down, Disturbed, Sevendust and the likes of those while always finding ourselves more attracted towards the bands that were different and had their own voice and sound.”
“Tel Aviv is actually a big Electronica Dance Music capital,” says Kfir, “A lot of really huge EDM artists such as Infected Mushroom, Borgore, JViewz, Skazi, all originated in Israel so while we were listening to Rock music, we were also going to a lot of Rave parties listening to all kinds of Trance music artists plus dance acts like Chemical Brothers, Daft Punk etc. who also inspired us a lot. That mixture led us to falling in love with acts such as The Prodigy, Nine Inch Nails, Pendulum, Rob Zombie, Celldweller, who are all sort of a combination between Rock and Electronica music in their own unique ways. We always felt that Metal Music and EDM are very similar to each other. Both are high energy and emotionally driven and when you really strip it down, the music is almost the same but is divided by very different worlds of sounds. Growing up loving both genres of music, we always felt that we want to express the kind of music that would bring the most out of both worlds together.”

After two successful trips to the US (and years of success and development in Israel) the brothers felt that it was time to take things to a whole new level and seek a new US pasture.

“Israel is a very small country, probably about the size of Houston,” explains Rom. “It is an island in the middle of all this crazy war-raging Middle East. We have the Mediterranean sea on one side and a bunch of countries who “don’t really like” Israel on all its other borders. So we were pretty trapped. That reality didn’t allow us to just buy a van and go on tour to fulfill our dreams. But, we were among the lucky few who were really making a decent living as full time musicians in Israel, so it was a very risky move on our part. As scary as it may be to restart your career from scratch in a new and unfamiliar place, we were more concerned with the idea that in five years from now we would be stuck in the same place with our professional careers, so we felt like we had to make a move. We knew we would have to do it to get to the next step of both our personal musical careers and the band’s career.”

Austin, Texas was chosen for its rich, and open, musical history, and as part of the relocation plan, Kfir decided to also start up a new Austin based recording studio called “Evil Snail Studios”, which is the band’s recording home base. After a few intense months of searching, the Gov brothers welcomed on board two new members, Austin’s local Grammy nominated and Progressive Rock Hall of Fame guitar hero Alex Campbell (Also plays for the worldly famous Trans Siberian Orchestra), and bassist/sound engineer Adam Donovan who had already worked on tour as a live sound stage manager and light tech with “Die Krupps” and “KMFDM”.

Following 2 years of independent touring in the Texas area and neighboring states, and eventually winning "Outstanding Album of the Year in North America" award in the unsigned category at the NAIRMA Awards at NAMM 2016, Their debut album, Tech N’ Roll (produced by Seek Irony, mixed by Phil Anderson, recorded at Keoss Studios in Tel Aviv/ Evil Snail studios in Austin, and mastered by Maor Appelbaum) was picked up by international record label SilverLining Music/Warner Music and was released worldwide on September 2016.

Seek Irony had recently split ways with the label and over the past 3-4 years has been diligently writing and recording their next album.

Kfir: "We're thankful for our label's previous support but we're ready to start a new chapter and are excited to move forward and get our independence back. Now we can have more freedom with the choices we make about how we'd like to lead our band's career.

Seek Irony's new album, titled "The Harbinger", is a Sci-Fi cinematic concept album that describes the story of the end of Earth in 2052 as the result of Global Warming. The story follows 2 main characters - a brother named Will and a sister named Grace, growing up in our day and age who within their lifetime got to live through the downward spiral of humanity - political divide, religious wars, corruption, pandemics - a path led by corrupt politicians and corporations who couldn't see anything beyond their own greed.
Both characters grow up to become activists and leaders in the resistance against the corrupt corporations and the story ends with Will, leader of the resistance, leading the last remaining human survivors into space looking for a new home once Earth had reached its point of no return.

The band's 1st single off this new album "Justify My Love" (Mixed by Kfir Gov at Evil Snail Studios, Austin, TX and mastered by Maor Appelbaum at Maor Appelbaum Mastering Studios in LA) is now finally available on all streaming platforms.
Alex: "We're excited to finally begin sharing this album with the world! Let the ride begin". Kfir: " I believe this album embodies a very important and relevant msg to our generation and the generations to come - we still have a choice, we can still make a difference."

"The Harbinger" - the full album in its entirety - is planned to be released in 2021. 


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